Today’s world gold prices experience fluctuations that attract the attention of investors and analysts around the world. The value of gold, known as a safe asset, is greatly influenced by various factors including inflation, interest rates and global economic uncertainty. Today, the price of gold is trading at around $1,950 per ounce, after experiencing an increase of 0.5% compared to the previous day. One of the main factors influencing the current price of gold is the US Federal Reserve’s decision regarding interest rates. Previously, many analysts predicted that the Fed would raise interest rates further to tackle persistently high inflation. However, recent statements suggest that they may keep interest rates stable in the near future. This provides support for gold prices, as the opportunity cost of holding this precious metal becomes lower. On the other hand, demand for physical gold also continues to increase, especially in Asia, with China and India being the largest consumers. The wedding and festival seasons in India are peak times when demand for gold jewelery soars. This often triggers price spikes, due to increased purchases of gold for traditional purposes. Geopolitical conditions, including tensions between major countries and global supply chain problems, also play a role in gold price movements. Uncertainty resulting from conflicts in Eastern Europe and the Middle East has prompted many investors to seek refuge in assets such as gold. In addition, the world energy crisis due to tensions in the oil market adds to inflation concerns, which also drives interest in gold. Technically, the price chart shows that gold has broken through important resistance at the $1,940 level. If the price manages to maintain this level, there is a possibility of continuing the bullish trend towards the next support level around $1,975. However, market players must be careful of the potential for consolidation around this level, considering that the market is highly influenced by incoming macroeconomic news. In addition, the futures market also showed a surge in buying interest, with trading volume increasing significantly. This shows that traders are pricing in the potential for further increases in the short term. The more active involvement of financial institutions and hedge funds is also an indicator that the price of gold will continue to be a concern for many parties in the future. With the existing dynamics, investors are advised to stay up-to-date with the latest news affecting the market, both in terms of the global economy and developments in other financial markets. Given how volatile the price of gold is, investment decisions must be made with careful analysis and a deep understanding of the influencing factors.